PRODUCT DESIGN / Complex workflows
Reducing buyer uncertainty in a complex B2B marketplace
Led the redesign of search, listings and checkout so buyers could make confident purchasing decisions without needing help from the customer support team.
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DESIGN SYSTEMs / SCALing products
Designing a scalable booking system for a growing marketplace
Redesigned a booking system that had grown through one-off solutions, bringing multiple flows into a single structure that could scale.
View case studyProduct strategy / PRIORITISATION
Strengthening product strategy to fix a leaky funnel and unlock growth
Worked with the founder and wider teams to understand where people were dropping out of onboarding, focus the roadmap, and get the product ready for Series A.
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Across these projects, I’ve worked with growing teams when things start to feel messy. I partner closely with founders, product and engineering to bring structure to complex platforms, design clearer flows, and make systems easier to use and maintain. My goal is to help users feel confident and help teams move faster without adding unnecessary complexity.
