Product strategy / FINTECH
Building the product strategy foundations for a Series A fintech
Keebo were growing fast but needing to sharpen their product direction before approaching investors. I worked across engineering, data, and compliance to build their OKR framework, focus the roadmap, and shape the product narrative for their fundraising.
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PRODUCT DESIGN / MARKETPLACE
Reducing buyer uncertainty in a complex B2B marketplace
Circulate's buyers were dropping out at key points in the journey because the product wasn't giving them enough confidence to commit. I led the redesign of search, listings, and checkout, resulting in a 20% improvement in conversion rate and a significant reduction in support queries.
View case studyPRODUCT STRATEGY / DESIGN SYSTEMs
Redesigning a booking system to unlock growth and support a fundraising round
PilatesPass needed to onboard new types of users, but their booking flow only supported a single use case. Over nine months I redesigned the system to handle multiple booking types (single classes, subscriptions, and blocks) in a way that could flex as the product grew. The expanded product helped the founders demonstrate traction and secure £300k in investment.
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