UX Strategy and Design for Marketplace Founders
From early idea to custom design, I help founders plan, prioritise, and build beautiful marketplace products.
From early idea to custom design, I help founders plan, prioritise, and build beautiful marketplace products.
I work with marketplace founders around the world to validate their ideas, scope their MVPs, and design custom platforms that users love. Whether you’re just starting out or replatforming something already live, I’ll meet you where you are with a focused, async-first process that helps you move forward with clarity and confidence.
What makes this different?
Choose the right level of support for where you are now:
Marketplace Opportunity Audit
Validate your idea and business model before investing in design or development.
From £500
Marketplace MVP Blueprint
urn your big vision into a prioritised, scoped MVP roadmap — with cost and timeline estimates.
From £3,500
UX/UI Implementation Package
Custom marketplace design, delivered in feature-focused sprints and built for real-world constraints.
From £5,000
I’m Fiona, a freelance UX strategist and designer based in the UK. I specialise in marketplaces and two-sided platforms, with a calm, async-first process that helps founders go from idea to polished product.
I’ve worked with first-time founders, funded startups, and growing teams — always focusing on clarity, prioritisation, and beautiful UX that actually works.
“Fiona brought much-needed clarity to our product direction. Her strategic UX input helped us prioritise the right features and improve user retention significantly.”
CEO, B2B SaaS Startup
You don’t need a business plan - just an idea
If you’re building a marketplace and want a clear, strategic design partner, I’d love to hear from you.