Design Strategy & UX for Marketplaces
I help founders validate ideas, define product direction, and design experiences that people trust. Every product is clear, credible, and built for growth.
I help founders validate ideas, define product direction, and design experiences that people trust. Every product is clear, credible, and built for growth.
Every founder’s journey is different. These are the ways I can guide and support you.
Know if your idea is worth building.
I run structured market research and competitor analysis, then deliver a clear Validation Report with recommendations. You will know if your marketplace or SaaS product has real potential before you invest.
Available from £500
Turn ideas into a concrete plan.
I capture feature requirements, create user journeys, and organise everything in Trello. You will have a structured roadmap, realistic cost and time estimates, and the confidence to move forward.
Available from £3,500
Shape an experience people trust.
I design intuitive user flows and wireframes that follow best practice and reflect your product goals. Every decision ties back to user needs, trust, and long term growth.
Available for strategic projects and ongoing retainers
With over a decade of experience in UX and product design, I partner with founders worldwide to bring complex ideas to life.
I specialise in marketplaces and SaaS platforms, guiding clients from early stage validation through to live products serving thousands of users.
My approach is grounded in clarity and trust. Every project is documented, structured, and designed to make products intuitive, credible, and easy to use.
“To define Fiona as just a designer would be an injustice.
She is a holistic online marketplace consultant who delivers high quality designs at lightning speed.”
Sridhar V, Co-Founder at InsightGig
Designing for real users demands more than visuals. These are the principles I bring to every project.
A decade of experience designing two sided platforms and SaaS products, from MVPs to replatforming projects.
Every stage is documented and transparent, from validation reports to Trello boards. You will always know exactly where you are in the process.
Every design decision links back to business outcomes, user trust, and long term scalability.
Professional, polished, and grounded in best practice so your users feel confident from the very first click.
Whether you are validating an idea, planning your first build, or redesigning an existing product, I will help you create something clear, usable, and trusted.